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Text Modules - Data Protection


Text Modules - Data Protection

Use of Piwik

This website uses Piwik, an open-source software to statistically analyse user access. Piwik uses so-called “cookies”, text files that are stored on your computer and allow your use of the website to be analysed. The information generated by the cookie about your use of the website will be stored on a server in Germany. The IP address will be anonymised directly after processing and prior to its storage. You can prevent the installation of cookies by changing the settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website.

You can decide whether a unique web analysis cookie may be stored on your browser to allow the operator of the website to collect and analyse various statistical data.

Use of Adobe Analytics (Omniture)

This website uses Adobe Analytics, a web analysis service provided by Adobe Systems Software Ireland Limited (“Adobe”). Adobe Analytics uses “cookies”, text files that are stored on your computer and allow your use of the website to be analysed. If a tracking data set is transmitted from a browser of a website visitor to the Adobe data centre, our server settings ensure that the IP address is anonymised before geo-localisation, i.e. the last octet of the IP address is replaced by zeros. The IP address will be replaced by individual generic IP addresses before the tracking package is stored. On behalf of the operator of this website, Adobe will use this information to analyse the user’s use of the website in order to compile reports about website activities and to provide the website operator with other services relating to the use of the website and Internet. Adobe will not associate the IP address transmitted by your browser for the purpose of Adobe Analytics with any other data held by Adobe. You can prevent the storage of cookies by adjusting the settings of your browser software. However, please note that by doing so, you may not be able to use the full functionality of the website. Users can also prevent Adobe’s collection of data generated by the cookie and relating to their use of the website (including IP address) as well as the processing of this data by Adobe for the future by downloading and installing the browser plug-in available under the following link.

The current link is:

Analysis by WiredMinds

Our website uses the tracking pixel technology provided by WiredMinds AG ( to analyse visitor behaviour.

This involves the collection, processing and storage of data, which is used to create usage profiles under a pseudonym. Wherever this is possible and reasonable, usage profiles are kept completely anonymous. Cookies may be used for this purpose. Cookies are small text files, which are stored on the visitor's Internet browser and are subsequently used for the identification of the Internet browser. The data that is collected, which may also include personal data, is sent to WiredMinds or collected by WiredMinds directly. WiredMinds may use information placed by visitors on the website for the purpose of creating anonymous usage profiles. Any data collected in this way is not used for the personal identification of site visitors without their specific consent; neither is such data combined with the personal details associated with the user behind the pseudonym. Any IP addresses collected are anonymised immediately upon collection by deleting the last group of digits.

Data collection, processing and storage may be stopped at any time with effect for the future under the following link: Exclude from website tracking

Use of the scalable central measuring procedure

Our website uses the “scalable central measuring procedure” (SZM) provided by INFOnline GmbH ( to collect statistical parameters relating to the use of our website.

This involves the collection of anonymous measurement values. The SZM reach measurement recognises computer systems using either a cookie with the identifier “”, “”, a LocalStorage object or a signature that is created from various information automatically transmitted from your browser. IP addresses are processed solely in anonymised form.

The reach measurement was developed taking data protection into account. The aim of the reach measurement is to statistically calculate the number of users of a website. Individual users are not identified at any time. Your identity remains protected. You will not receive any advertising from the system.

For web offerings of members of the German Audit Bureau of Circulation (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V., (IVW – or participants in the study “internet facts” conducted by the German Working Group for Online Media Research (Arbeitsgemeinschaft Online-Forschung e.V., AGOF –, the usage statistics are published each month by the AGOF and the Working Group for Online Media Research ( –, as well as the IVW and can be viewed under, and In addition to publishing the measurement data, the IVW reviews the SZM procedure on a regular basis for use in compliance with regulations and data protection legislation.

More information about the SZM procedure can be found on the INFOnline GmbH website (, which operates the SZM procedure, the AGOF data protection website ( and the IVW data protection website (

You can refuse data processing by SZM under the following links: and

Use of script libraries (Google Web Fonts)

In order to provide correct and attractive content on our website across all browsers, we use script libraries and font libraries on this website, such as Google Web Fonts ( Google Web Fonts are transferred to the cache of your browser to prevent multiple loading. If the browser does not support Google Web Fonts or prohibits access, the contents are displayed in a standard font.

Accessing script libraries or font libraries automatically establishes a connection to the library operator. It is theoretically possible for operators of such libraries to collect data, although it is currently unclear whether they do and for what purposes.

The privacy policy of the library operator of Google can be found here:

Use of Adobe Typekit

We use Adobe Typekit for the visual design of our website. Typekit is a service offered by Adobe Systems Software Ireland Ltd. that grants us access to a font library. To integrate the fonts we use, your browser must be connected to an Adobe server in the USA and download the font required for our website. Adobe thereby receives information that our website has been accessed by your IP address. More information about Adobe Typekit can be found in the privacy policy of Adobe, which can be accessed here:

Use of Google Maps

This website uses Google Maps API in order to display geographical information. When using Google Maps, Google will collect, process and use data about the visitors’ use of the map functions. More information about data processing by Google can be found in the Google data protection notice. Here, you can also change your personal data protection settings in the data protection centre.

More detailed instructions on how to manage your own data with regard to Google products can be found here.

Integrated YouTube videos

We integrate YouTube videos on some of our websites. The operator of these plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a site with the YouTube plugin, a connection to the YouTube servers is established. This informs YouTube which sites you visit. If you are logged in to your YouTube account, YouTube can assign your surfing behaviour to you personally. You can prevent this by logging out of your YouTube account beforehand.

If a YouTube video is started, the provider uses cookies to collect information about user behaviour.

Such cookies will not be stored when watching YouTube videos if you have deactivated the storage of cookies for the GoogleAd program. YouTube also stores non-personal usage information in other cookies. If you would like to prevent this, you must block the storage of cookies in your browser.

Further information about data protection on “YouTube” can be found in the provider’s privacy policy at:

Social plugins

Social plugins of the providers listed below are used on our websites. You can recognise the plugins by the corresponding logo.

In some cases, these plugins may send information, including personal data, to the service providers, which they may use. We prevent the unintentional or unwanted collection and transmission of data to service providers by means of the 2-click solution. In order to activate a desired social plugin, this must first be activated by clicking on the button. Activating the plugin will trigger the collection of information and its transmission to the service provider. We personally do not collect personal data from the social plugins or through their use.

We have no influence over which data an activated plugin collects and how this is used by the provider. It must currently be assumed that a direct connection to the services of the provider is established and at least the IP address and the device-related information is collected and used. It is also possible that the service providers will attempt to store cookies on the computer used. Please read the data protection notification of each service provider to find out which specific data is collected and how it is used. Note: If you are logged in to Facebook at the same time, Facebook can identify you as a visitor to a specific site.

We have integrated the social media buttons of the following companies into our website:

Facebook Inc. (1601 S. California Ave - Palo Alto - CA 94304 - USA)

Twitter Inc. (795 Folsom St. - Suite 600 - San Francisco - CA 94107 - USA)

Google Plus/Google Inc. (1600 Amphitheatre Parkway - Mountain View - CA 94043 - USA)



XING AG (Gänsemarkt 43 - 20354 Hamburg - Germany)

LinkedIn Corporation (2029 Stierlin Court - Mountain View - CA 94043 - USA)






Google AdWords

Our website uses Google Conversion Tracking. If you access our website by clicking on a Google ad, a cookie is stored on your computer by Google AdWords. The conversion tracking cookie is placed when a user clicks on an ad provided by Google. These cookies expire after 30 days and are not used for personal identification purposes. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can determine that the user has clicked on the ad and has been forwarded to that page. Every Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across sites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in for conversion tracking. Customers are given the total number of users who clicked on their ad and proceeded to a page tagged with a conversion tracking tag. However, they will not receive any information that can personally identify users.

If you do not want to participate in the tracking, you can decline the storing of a cookie necessary here – e.g. by adjusting your browser settings so that the automatic storage of cookies is generally disabled or that cookies from the domain "" are blocked.

Please note that you must not delete the opt-out cookies if you do not wish for measurement data to be recorded. If you delete all your cookies, you must reset the opt-out cookie.

Use of Google Remarketing

This website uses the Remarketing function of Google Inc. This technology allows us to provide users with targeted advertising within the Google advertising network. A so-called “cookie” is stored in the browser of the website visitors that enables the visitors to be identified when they access the websites in the Google advertising network. On these pages, the user can be shown advertisements that refer to contents that the visitor has already accessed on websites that use the Google Remarketing function.
Google has stated that is does not collect personal data during this process. If you still do not want to use the Google Remarketing function, you can completely deactivate it by adjusting the settings under Alternatively, you can deactivate the use of cookies for interest-related advertising via the advertising network initiative by following the instructions under